STRATEGY OPTIMIZATION
COMPETITOR SIMULATION
Developing effective competitor strategy is fundamental to the success of a brand, irrespective of the stage of the product lifecycle. Whether planning your Phase III trial program, or anticipating the launch of a new rival to your on-market brand, understanding how your competitors will act and react is essential to fine-tune your strategy
Hansen Strategy has developed a range of competitor simulation programs tailored to the needs of different brands at different lifecycle stages from pre-launch to patent expiry and beyond. Our methodologies enable cross functional learning and strategy planning, and focus on both driving alignment and accelerating action
RISK
MANAGEMENT
Uncertainty is inherent in every decision in Pharma, and incorporating risk planning into brand and portfolio strategy is essential. Understanding the fundamental risks to your business and how key risks should be managed is vital. Knowing which risks can be incorporated into base case plans, which need scenario planning and which need contingency rescue plans will support the development of superior brand strategy.
Hansen Strategy has worked with numerous brand teams to developed short, medium and long term risk management plans and has developed programs that can be tailored to the needs of different functional teams and different desired outputs.
ANNUAL BRAND PLANNING
The basis of strong annual brand planning can be boiled down to three key factors: Deep market understanding, cross functional alignment and management-to-affiliate buy-in. Failure in any or all of these three elements sits at the heart of the challenges faced by many brand teams when the planning cycle rolls around.
Hansen Strategy blends solution to support the translation of market intelligence into deep brand and portfolio insight with facilitated processes for cross-functional alignment and buy-in. Through workshop programs, Hansen Strategy can support brand teams with the development of efficient processes to reduce the headache of annual planning and deliver superior results.
SCENARIO PLANNING
Planning for the future in Pharma is a key challenge, with the need to base current decisions on an anticipated stakeholder and competitor landscape often a decade in the future. Managing the level of uncertainty that may play out in the future can be daunting and often leads to a ‘hit and hope’ mentality that ignores key external risks.
Hansen Strategy has significant experience with the development of scenario planning programs that seek to prioritise drivers of uncertainty and result in visions of the future that can be used both qualitatively and quantitatively to support strategy planning. Whether exploring the future of a therapeutic area or a country stakeholder environment, supporting the development of robust plans that incorporate rather than ignore future uncertainty is a key goal of Hansen Strategy.